The Austria programme was one of the first pilot programmes and the first national campaign.

Programme Highlights

• A television spot – in 15- and 30-second versions – was created and shown on Austrian television and in movie theatres. The television spots were nominated for the Upper Austrian Advertising Award in 2000 and won a bronze award in the Austrian Commercial Competition. 14% of viewer remembered the TV spot 4 months after it was broadcast.
• More than 75,000 printed materials - folders, booklets, and newsletters - have been distributed.
• More than 200 regional activities, including pesentations and educational programmes in schools, have taken place since the WPA-Anti-Stigma-Programme started in Austria.
• A weekly page covering several mental health issues (prepared by the Austrian Society for Psychiatry and Psychotherapy) is featured in Austria's biggest newspaper, Kronenzeitung, which is widely read.

Programme Coordinator
Dr. Werner Schöny
Medical Director
Landes-Nervenklinik Wagner-Jauregg
A-4020 Linz
Fax: 0043-732-65 13 21
Email: [email protected]
_______________________